Your Call Football raises its game in second year
January 21, 2019
By SportsBusiness Journal
After a successful inaugural three-game series last May, Your Call Football is raising the bar for its second year.
The league, which allows fans to call plays through a mobile app, will play a second series of games starting next month and is extending its business model with licensing opportunities for its patented live play-calling technology both in the sports and entertainment space.
“We have successfully merged three businesses,” said Julie Meringer, president of Your Call Football. “We took the business of football and integrated that with the business of gaming and fantasy and real, livestreaming and broadcasting in the form of zero latency.”
Latency is described as the delay between when a camera captures video and when the video is displayed on a viewer’s screen.
During the four-game series beginning Feb. 25 at Dream Finders Homes Flex Field in Jacksonville, fans can expect to see several changes aimed at enhancing the game-day experience. A redesigned app includes a new calendar feature and live content outside of the games. The league also made every 12-minute quarter its own game, with fans eligible for cash payouts now after every quarter (see box). After giving away $50,000 last season, Your Call Football upped the cash payout by close to another $25,000 this year.
During its first series, more than 46,000 fans from across the country streamed Your Call Football games online and in-app with an average viewing time of 45 minutes. In addition to providing zero-latency streaming of its games via streaming partner Phenix on its website and app, Your Call Football made its games available through YouTube. The league also partnered with Barstool Sports to provide another stream, with popular personalities Big Cat and PFT Commenter engaging with the audience. Your Call Football is in negotiations with Barstool to reprise its role for the upcoming season.
The league is open to licensing its technology to the NFL for events such as the Pro Bowl, which would provide a good showcase for its product.
“The teams aren’t really using their set playbook during the Pro Bowl, so that’s another opportunity for us to go after it and really look to become the ultimate fan engagement platform,” Meringer said.